THE BOOKS

 

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I Want To Live Before I Die

ISBN-978-1-7328305-0-9
 

 

This is the story of a man who is determined to live, love, and to touch as many people as possible before his time is finally up.

After being diagnosed with multiple cancers and fighting back after endless tests, almost twenty surgeries, 90+ days in the hospital, losing both kidney, 85% of his sight and a life on dialysis, the author compiles a list. 
It’s his "To Do Before I Die" list. And number one is "Live".

 

Released from the constraints of “normal” life, the author describes the highs and lows he experiences while his failing body and mind struggles to keep up. The author’s feelings, his relationships with his family, friends and his religion, his merry-go-round with medical professionals and institutions, his loss of and re-found love of scripture, and his deep battle with depression, are all painfully crystallized in this novel of a man finding his way to live his life to the fullest for himself, his wife, his son, his family, and to make life better for others suffering from a terminal illness.

The Internet as a Marketing Environment

ISBN-978-1-7328305-1-6

 

The Internet has become a significant business tool for companies and organizations in different fields alike. With the number of Internet users growing to over two billion users, the medium has diffused to a wide audience and critical mass has been reached. The Internet does have qualities that make it an interesting instrument for marketing as these marketing messages may be communicated at fixed costs in large quantities. At the same time, digital network media allow interactive communication between participants.

 

The Internet is in many ways different from other media. Associability and hypertext linking free users to move, at will, among the web’s hundreds of millions of web sites. This freedom has changed the marketing paradigm. Since the user has chosen to visit a particular site, a change from hard-sell advertising to less intrusive pull-marketing has become necessary. In this work, a quantity of previous conceptual analysis is brought together. In the light of changing concepts and a seven-fold marketing environment frame of reference, the Internet is looked at as a medium, a market and a marketing tool.

Over the Ocean and to the Links: A Golfer's Journey

ISBN-978-0-6155402-2-1

 

Over the Ocean and to the Links: A Golfer's Journey" is a hilarious story of a simple man that blows his minuscule IRA to play some of the world's famous golf courses in the home of Golf, Scotland.  Stubborn as Jeff is, he knew he could do better than the "golf tours" offered by many companies. As a result, the book is a tee by tee description of Jeff's trip from deciding which courses to play, how much he wanted to spend, the trials of driving on the wrong side of the road, and the simple beauty of Scotland. 

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